Press

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NYC & G - FALL STYLE

 

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NEW YORK POST may 2008 KIP SERVICE

Scenes from the Kips Bay show house PETER’S ROOM. “Peter Pan,” “The Lion King” and “The Jungle Book” come together in this young boy’s room by Zoya Bograd of Bograd Kids. In addition to the stuffed animals, there’s safari-inspired bedding, a chest with hand-painted baby lions and leopard-print seating. The walls are adorned with murals of parrots, elephants, lions and more – inspired by favorite kids’ stories.

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BERGEN march 2008 CHILDHOOD DREAMS

Sea to believe Visions for mermaid flooded designer Zoya Bograd’s mind when she stepped into the front bedroom of this Bridgehampton, New York show house. Bograd of Bograd kids, Manhattan wanted to create a girls room that incorporated marine colors such as blues, greens and whites rather than “typical pinks.” But instead of using Disney’s version of The Little Mermaid as her inspiration, she called on the classic Hans Christian Andersen tale of the same name, which she adored as a child. “I wants to show that there’s another angle to the story – that it can be more interesting,” says Bograd. To bring her vision to life, Bograd rushed to custom make nearly every piece from her showroom in one month. “It was absolutely crazy, but it was a lot of fun too.”

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NEW YORK SPACES volume 5 number 1 march 2008


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ARRAY volume 3 issue 4 BACKSTORY: ZOYA BOGRAD

Wanting more options than what was available when she set up her daughter’s room, interior designer Zoya Bograd decided to cater to a junior clientele. “Twelve years ago, when she was born, there just wasn’t that much, and most of it was disposable,” says Bograd. Bograd Kids made its home in the New York Design Center (200 Lexington Ave., Suite 433, 212-726-0006) in 1998 – its stylish series of imaginatively fashioned vignettes, dedicated to delighting the young and the young at heart, is a playful contrast to the centers more grown up show rooms. Two years later, the ZoyaB collection of customized furniture, fabrics, linen and accessories was launched. The designer recently contributed fancifully decorated rooms to show houses in New Jersey and Connecticut, as her constant muse prepares to refashion her bedroom.

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NEW YORK SPACES volume 3 no. 4 SHOW STOPPERS

Magical Voyage Nursery It’s a boy! Now why do we suspect that he’s an old sea salt in the making? Zoya Bograd’s fanciful design evokes ocean going adventure with depictions of the Mayflower and the vessels of Christopher Columbus and Amerigio Vespucci. In such a small space completely designed with a nautical theme – even the chandelier is a ship – Bograd wasn’t concerned about going overboard; her focus was on color. “Blue can be a tough shade to match,” she says. So instead of using one shade, she brought in multiple gradations – “a melody of blues.” Then she added a bit of contrast. “The red chair was the final touch,” she notes, “like red lipstick.”